Loved Before

The Story of Loved Before 

The first eco-friendly, fully sustainable soft toy adoption agency

"Several years back, during my time as a volunteer at a charity shop, I observed the influx of second hand toys arriving at the store.

These pre-loved toys, often handed over with cherished memories and sentimental significance, were carelessly cast aside, sometimes relegated to becoming dog toys or, even more dishearteningly, destined for landfill.

It became evident to me how the love, the vibrant life, and the stories of these eco toys were at risk of being lost and forgotten in an instant."

" A lifetime of stories, memories and love, just thrown away "

"Loved Before was born with the mission to revolutionise our perspective on sustainable toys.

 By redefining our attitudes toward pre-owned items through the medium of pre loved toys, we aim to demonstrate that, far from diminishing in value, an eco-friendly toy, once cherished, is made even more valuable by the love and life it has already experienced."

Charlotte, Founder